What is SEO:
SEO stands for “search engine optimization the process of getting organic traffic from search engines or getting the keyword result from search engines like Google, Bing, Yahoo.
Understand What Google Wants:
it’s very Simple: Google wants to figure out what their customers are searching for and then provide them with the most relevant web pages possible.
Google Wants Content That is
- Useful and informative
- Trustworthy, credible, and authoritative
- Unique
- Popular
- Neither deceptive nor malicious
- Highly valuable!
- Pure and real Content
How Google Algorithms Search the Most Valuable
Content
The Google algorithm based on their senses. that is:
- Google Bot
- Traffic Data
- User Metrics
This is how Google can find the best result for their users. These methods for finding and ranking content is important to understand that you can able to optimize your website according to Google algorithms.
Google Bot:
Googlebot “crawls” the internet in search of new and updated web pages and links. Crawl Stats report shows Google’s activity on your site over the previous 90 day period, including pages, crawled per day.
Once Crawls find the information what it’s looking it will send it to back google database where it’s stored as Google Index.
There are four-way that Googlebot searches for information this is:
- URLs
- Metadata
- Anchor Text
- Content
URLs:
The ending URL after / must be the same as the title, scheme, and description, that helps Google to under what your website content i.
Metadata
Metadata, as the name implies, is information about other information. the main website metadata is
- Page Meta Title
- Page Meta Description
- Schema
This information is set to help Google understand what your site is about so that it can rank it for the appropriate query.
Anchor Text:
Anchor text is clickable text in a hyperlink that’s on a webpage, mostly may you have seen in news articles and other blogs, there is a clickable text link in blue color or red color. when someone clicks on the text the next page will be opened
Example: If You Want Buy Hosting we suggest you elyspace web Hosting. this is the example of anchor text.
Content:
Content is anything that can be viewed by your audience from Your Website or Videos, images, etc. In your run of the mill article, there can be several types of content including:
● Written content
● Videos
● Images (such as infographics)
● Sound files
It’s very important for you to pull all content together
Traffic Data:
When Your Website is Crawl and indexed in Google after that the second process is Traffic Data
The way that it does this is by analyzing the amount of traffic that a given website or piece of content receives. like that:
● Clicks on search results
● Chrome browser data
● Traffic data purchased from high traffic sites
● Traffic on sites that Google owns (such as YouTube)
● Adsense and Google Maps
It’s kind of like deciding which movie you are going to see based on how many other people are in line for a given film.
User Metrics:
Once Google has done found information and indexed a website and then analyzed the amount of traffic being directed to that website, then Google Start analyze how users interact with that website in order to determine its value to searchers.
it’s done by the value of
● Clicks on internal and external links
● Button clicks (such as opt-in or purchase buttons) ● The amount of time spent on a given URL,
● The number of videos that are played and watched
● Advertisement clicks
Done From Google Now Next Step:
Differentiating White Hat and Black Hat SEO
There are many different tricks that you can use to improve your search engine rankings,
the black hat misuse google algorithms in such a way
a) Creating duplicate content
b) Keyword stuffing
c) Invisible text
d) Redirecting users to another website
e) Buying backlinks from non-relevant websites
but it will work for a temporary and very short time. I’ve never seen a website sustain success with black hat SEO tactics
What SEO: white hat SEO refers to the usage of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies
Optimizing Your On Page SEO
Website Speed
Website is very important to increase your website rank in google, Google’s latest research shows that the chance of a bounce increases 32% when the page load time goes from 1s to 3s. 1s to 5s increases the chance to 90% and if your site takes up to 10s to load, the chance of a bounce increases to 123%. That’s incredible. For search engines, better results and performance is a sign of a healthy site that pleases customers and therefore should be rewarded with a higher ranking.
More about how to increase website Speed and Get rank in Google:
Choose the Right Web Host
We understand your requirements for your website that’s why ElySpace offer Hight speed server that your website can get better rank in Google.
There are three hosting options to choose from:
- Shared hosting
- VPS hosting
- Dedicated server
- WordPress Hosting
www.elyspace.com offer all web hosting service that can help you to make your website perfect.
Minimize Image Sizes
Optimize Your all Images Before Upload it or share on the post. for your WordPress website you can use any free plugin to optimize your images, if you proceed to resize the images in WordPress, your website will still have to load the full image and then resize it to the appropriate length and width, slowing your website even further. simple use of any plugin to optimize your all images in one click.
Enable Caching
One of the best ways to increase your website’s load time you must enable browser caching.
when a visitor visits on your website first time, their browser will load all of the elements on your site by sending an HTTP request to the server. This process takes a lot of time and can result in very slow page speeds.
so if you enable browser caching, their browser can load many of those same elements from its cache, or temporary storage.
Audit and Enable Compression
When a user clicks your website a call is made to your server to deliver the requested files. Gzip compresses your webpages and style sheets before sending them over to the browser. This drastically reduces transfer time since the files are much smaller
<IfModule mod_deflate.c> # Compress HTML, CSS, JavaScript, Text, XML and fonts AddOutputFilterByType DEFLATE application/javascript AddOutputFilterByType DEFLATE application/rss+xml AddOutputFilterByType DEFLATE application/vnd.ms-fontobject AddOutputFilterByType DEFLATE application/x-font AddOutputFilterByType DEFLATE application/x-font-opentype AddOutputFilterByType DEFLATE application/x-font-otf AddOutputFilterByType DEFLATE application/x-font-truetype AddOutputFilterByType DEFLATE application/x-font-ttf AddOutputFilterByType DEFLATE application/x-javascript AddOutputFilterByType DEFLATE application/xhtml+xml AddOutputFilterByType DEFLATE application/xml AddOutputFilterByType DEFLATE font/opentype AddOutputFilterByType DEFLATE font/otf AddOutputFilterByType DEFLATE font/ttf AddOutputFilterByType DEFLATE image/svg+xml AddOutputFilterByType DEFLATE image/x-icon AddOutputFilterByType DEFLATE text/css AddOutputFilterByType DEFLATE text/html AddOutputFilterByType DEFLATE text/javascript AddOutputFilterByType DEFLATE text/plain AddOutputFilterByType DEFLATE text/xml # Remove browser bugs (only needed for really old browsers) BrowserMatch ^Mozilla/4 gzip-only-text/html BrowserMatch ^Mozilla/4\.0[678] no-gzip BrowserMatch \bMSIE !no-gzip !gzip-only-text/html Header append Vary User-Agent </IfModule>
For WordPress
You can enable a browser caching software such as W3 Total Cache and select “Enable Compression”.
Off Page SEO
Domain Authority: how to increase
- Domain Authority vs Page Authority.
- Step 1: Choose A Good Domain Name.
- Step 3: Create Linkable Content.
- Step 5: Remove Bad And Toxic Links.
- Step 6: Make Sure That Your Website Is Mobile-Friendly.
- Step 7: Become An Authority Within Your Niche.
- Step 8: Increase The Loading Speed Of Your Webpages.
Backlink Relevance: how to build
- The broken-link building method.
- Backlinks through infographics.
- The advantage of guest articles.
- Spy on your competitors.
- Build internal links.
- Promote your content.
- Write testimonials.
- Contact journalists and important bloggers.
Note: Google doesn’t just want to see people earning authoritative backlinks. In order to rank a site highly in the SERPs, Google also wants to see a high degree of relevance in your backlink profile. SEO Tips
Ok, Lats Tip:
Share Your Website on Social Media As Possible,
Write Articles on Hot keywords to get rank,
Make a Blog on blogger and write their articles about your website.
Thank You Team ElySpace
